Eric Dahl, PC World 2 hours, 47 minutes ago
The Buzz: If search engines could talk, what would they say? Now that it’s acquiring giant advertising network DoubleClick, Google could potentially say a lot more about you. For the most part, the company is making the right kinds of noises about building walls between its different collections of data, but… Remember when everyone was worried about Eschelon, the secret intelligence project that would monitor phone calls, e-mail, and other data? Well, let’s run down all the Google services most people use: You have Gmail, Docs & Spreadsheets, Calendar, text and voice chat through the still-in-beta Google Talk, shopping at Google Product Search–and of course everything begins with Web search. Throw all of that together, and Google could probably do a good Eschelon impression. And while the company’s motto is “Don’t be evil,” giant data repositories always attract attention–from hackers, governments, and corporations.
Bottom Line: That’s cool, though. Governments and corporations always have everyone’s best interests at heart. Where’s my anonymizing service again?
New Cells All Flash
The Buzz: If you can’t get something as useful as an iPhone, why not go for a cell phone that’s as weird as the iPod is cool? Actually, I can think of several reasons, but none of them will stop phone vendors from releasing their latest crop of wild and wacky phone features. LG is working on a phone in Korea that borrows from Philips’s Ambilight TV concept, flashing colors that match the video you play; it rumbles at preset moments, too. Why? I have no idea. Then there’s NTT DoCoMo’s Wii-like, motion-sensing phone, which could be neat if I could figure out what to use that for.
Bottom Line: Up next, a phone that automatically asks for a refund when it senses me throwing it across a room after I’ve realized how silly it is.
$79 DirectX 10
The Buzz: Microsoft’s DirectX 10–the Vista-specific graphics API that will power drool-inducing games like Crysis and Alan Wake–is still just getting off the ground. Available around the time you read this, ATI’s Radeon HD 2000 series graphics boards should assist the takeoff, as they join previously released nVidia boards in bringing that capability to users for as little as $79–and ATI extends affordable DX10 support to the mobile market, as well. Plus, all of the new value-priced nVidia and ATI boards also include full video encode and decode acceleration, so even low-end systems can handle high-definition movies without dragging down the CPU.
Bottom Line: Before gamers see sweeping benefits from Microsoft’s DX10, developers need to know that a critical mass of PCs can actually run DX10 games. That both major graphics vendors have a top-to-bottom line of DX10 cards can only help matters.